Former Hallmark Head Bill Abbott Renames Cable Nets To Create Family-Friendly GAC Brands

Bill Abbott, who ran the squeaky-clean Hallmark Channel, is looking to turn cable networks recently acquired by his GAC Media into a new family friendly entertainment destination. The Great American Country channel, acquired from Discovery for $90 million, is becoming GAC Family, effective Sept. 27 and Ride TV will become GAC Living.

Bill Abbott Leads Company Buying GAC From Discovery

Hallmark Media CEO Leaves After Ad Backlash

Bill Abbott is leaving a month after the Hallmark Channel faced an outcry over a decision to pull an ad with a lesbian couple kissing. No reason was given for his departure, and no replacement was immediately named.