DMA 22: CHARLOTTE, NC
WCNC Anchor Sidelined For NFL Comments
MARKET SHARE BY PAUL GREELEY
WCNC Creates A Home-Grown Super Hero
What’s in a name? If you’re an on-air personality, everything. If viewers don’t know you, they can’t like you. See what Belo’s NBC affiliate in Charlotte, N.C., did to transform its new, unknown consumer reporter into a household name in the market.
