With Netflix’s stock price and business model under pressure from a rapidly evolving streaming landscape, new research from Diesel Labs examines the ongoing relevance of Netflix’s long-standing promotion of a binge viewing programming strategy. Many other streamers have moved away from Netflix’s model.
The streaming service won’t release shows’ numbers, but a new study details their behavior after bingeing a show. It helps fill out the portrait of the average Netflix user.
Just-released Netflix data shows that 59% of TV binge viewers wait three days before starting a new series, and 61% took a break after a series by watching a movie. Lisa Respers France looks at viewers’ unusual migratory patterns that emerge in the data.
“I miss having people on the same page,” says Orange Is the New Black creator Jenji Kohan as Hulu and Yahoo back away from all-at-once streaming just as NBC experiments with Aquarius.
Two-thirds of TV viewers have done some binge viewing, according to a new study — and most are not “guilty” about that activity. Omnicom Media Group’s Annalect research unit says 63% of TV viewers 18+ have watched at least three or more episodes of the same TV show in one sitting. The study also says 73% do not feel “guilty” after binge viewing, with 68% not wishing to stop.
Study Finds TV Binge Viewing Addiction
A new national survey has found seven out of 10 U.S. TV viewers consider themselves binge viewers. The study showed 17% of binge viewers do so daily, 63% weekly and 90% monthly. The study also found frequent binge viewers more prone to let commercials play and more likely to upgrade their cable subscriptions.
Exclusives
As a society, we’re more distracted than ever. So how is it that streaming hours of complicated TV dramas at a time is becoming our preferred method of watching television?
TV Hits A Prime Time Online And Beyond
The binge-watching, recapping, Scandal-tweeting nature of the new television culture marks the small screen’s shift into both high art and blood sport.
Harris Interactive conducted the poll of nearly 1,500 TV streamers (online U.S. adults who stream TV shows at least once a week) on behalf of Netflix and found that 61% among that group binge regularly — and feel good about it.
The Joys And Travails Of A Binge Viewer
While surfing the Netflix start-up screen a couple of months ago, I spotted West Wing, decided to check out the first episodes to see what all the fuss was about. I was immediately hooked — only 155 more episodes to go. Since I started with Bartlet & Co., I have abandoned the books I started and haven’t even tried to start any new ones. It has also precluded all TV viewing other than the local news and the Pirates. But I’m grateful for all the TV technology, much of which wasn’t around at West Wing‘s birth, that allows me to revive and enjoy the series.
Binge-viewing continues to climb among those who are watching TV on their own time schedules through time-shifting devices and video-on-demand services. 62% of people who watch TV on their own schedules watch multiple episodes of TV shows in succession, so-called “binge-viewing.”
‘Binge Viewing’ Won’t Be End Of Linear TV
After Netflix released the first season of House of Cards in its entirety Feb. 1, the concept of “binge viewing” — watching multiple episodes of a series in a single sitting — became a very hot topic. My team and I are tasked with addressing these trends because it always leads to the same question: Is this going to kill linear TV viewing? The short answer is no. And here’s why.
