Playout has taken a leading role in early IP deployments around the world. As master control technology providers work to transition customers, they are focused on providing platforms that can operate on premises, fully in the cloud or in hybrid set-ups.
Everyone from smaller station groups to major playout centers are examining software- and cloud-based solutions as they look at consolidation, centralization and density of operations. But whether IP and virtualization can replace all SDI functionality today remains a “big question mark” for many broadcasters. Above, Grass Valley’s iTX channel control. Click here to access TVNewsCheck’s NAB 2018 Resource Guide listing of master control and playout vendors and products or here to download it as a PDF.
More and more broadcasters are investing in software-based media asset management systems that use metadata to track a piece of content from ingest through production to playout, then archive it in a way that allows easy future access. Above, a Bitcentral Oasis asset management and archive system at Raycom’s WFXG Augusta, Ga. Click here to access TVNewsCheck’s NAB 2018 Resource Guide listing of MAM and storage vendors and products or here to download it as a PDF.
Media asset management systems are becoming more extensible, better integrated with newsroom technologies, and increasingly cloud-based, making it less important where the asset resides. Above: Earlier this year, Bitcentral announced that WFXG Augusta, Ga. was able to grow its news operations with the help of Bitcentral Oasis asset management and archive system, along with Precis for playout, a Ross OverDrive production control system and Grass Valley Edius nonlinear editing software.
Many agree master control and playout are headed to the cloud. But there is less agreement about the timing. While industry consolidation is spurring continued interest in centralizing master control and playout in the cloud, factors like looming UHD rollouts and satisfaction with channel-in-a-box and integrated playout solutions likely mean a mix of solutions will be deployed for some time. Be sure to look for Part I here. Click here to access TVNewsCheck’s NAB 2017 Resource Guide listing of master control and playout vendors and products or here to download it as a PDF.
Perhaps the trends in master control that will receive the most attention at the NAB Show will be the role of IP transport as an attractive alternative to baseband signal distribution and routing. But also attracting attention in Las Vegas next week will be 4K Ultra HD, more tightly integrated master control and traffic workflows and VOD. For a resources guide to the companies mentioned in this story, click here. Read all the 2016 NAB Hot Topics stories here.