As First Black Friday Game Nears Kickoff, Prime Video And NFL Eye New Postprandial Pigskin Tradition
Prime Video executives aren’t prepared to guarantee a ratings bonanza with the first NFL game on Black Friday. They mainly hope it succeeds in seeding a new annual pop culture event on the day after Thanksgiving. “We’ll see how it goes, but our expectation and the NFL’s expectation is that this becomes an annual tradition,” said Jay Marine, VP of Prime Video and global head of sports, during a media conference call.