Byron Allen: Too much talk, not enough action on advertising equity
During a TVNewsCheck webinar, the founder, chairman and CEO of Allen Media Group, said two years of talk from big brands and their agencies had yielded little progress on the effort to convince advertisers to devote more of their budgets to Black-owned media companies. He called for more sponsorships to help startups and denounced the practice of shifting spending from Black-targeted programming to Black-owned media.
Fresh from commitments from major advertisers and an agency holding company to boost their spending on Black-owned media, the Black-Owned Media Upfront announced a partial lineup of speakers today. Presenters will include, clockwise from upper left, Butch Graves, president-CEO, Black Enterprise; Roland Martin, founder, Nu Vision Media; Michele Ghee, CEO, Ebony & Jet; Paula Madison, chairman-CEO, Madison Media Management; Detavio Samuels, CEO, Revolt Media; and Byron Allen, founder, chairman and CEO, Allen Media Group. Register to attend here and please register again if you initially registered prior to Wednesday, May 5. Start times for this event: Tuesday, May 11: 3 p.m. ET. Wednesday, May 12: Noon ET.
Byron Allen, founder, chairman and CEO of Allen Media Group and The Weather Group, will continue his crusade to win equity and inclusion for Black-owned media in the world of advertising by headlining the first Black-Owned Media Upfront. The event, set for May 11 and 12 from noon to 2:30 p.m. ET, will turn a spotlight on the programming and audiences of his companies and others involved in the movement. Register here to participate.
