Giving its Web TV network more room to wiggle, Blip just raised $12 million in a mix of debt financing and equity. No flash in the pan, Blip has spent the past six years growing its audience — until now under the name Blip.tv.
Although more people are watching online video on the small screen — monitors, smartphones — it’s not a threat to primetime TV yet, according to a survey conducted by online Web series platform Blip.tv. Only 16% said they had switched to Web-only viewing in primetime.
The perception that online video is cannibalizing television viewership seems to be just that: a perception. At least during prime-time hours. More than half of web series video viewers (56%) say they still tune in regularly to watch prime-time television, according to a survey of 1,500 people recently commissioned by Blip.tv, an online platform for web series.