TVSquared, Blockgraph Team Up On Cross-Channel Measurement

TV measurement and attribution firm TVSquared and Blockgraph, which securely connects data providers and users, said they are working together to provide omni-channel TV measurement and attribution capabilities.

Comcast, Charter, ViacomCBS Join Forces

Three of the nation’s largest pay-TV companies are taking joint ownership of Blockgraph, a platform designed to make it easier for brands to harness data to serve targeted ads to people watching cable TV, a move that comes as cost-pressured ad buyers are increasingly turning to targeted advertising.