Dish, Blockgraph Lead Initiative To Harness Data For TV Ads

Companies in the advanced advertising business have formed the TV Data Initiative, a group that will look to accelerate the use of data in the television industry. The group includes Dish Media, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared and plans to spend the next six months assessing the state of data in the advanced TV ecosystem and identify challenges and opportunities.

TVSquared, Blockgraph Team Up On Cross-Channel Measurement

TV measurement and attribution firm TVSquared and Blockgraph, which securely connects data providers and users, said they are working together to provide omni-channel TV measurement and attribution capabilities.

Comcast, Charter, ViacomCBS Join Forces

Three of the nation’s largest pay-TV companies are taking joint ownership of Blockgraph, a platform designed to make it easier for brands to harness data to serve targeted ads to people watching cable TV, a move that comes as cost-pressured ad buyers are increasingly turning to targeted advertising.