Bloomberg Quicktake will report on global stories through the lens of business, backed by Bloomberg’s newsroom of 2,700 journalists in 120 countries. It will feature content produced in a variety of compelling formats, including documentary-style original series, anchor-led live news shows, data visualizations, motion graphics, on-the-ground breaking news and live events. The network launches globally on major streaming platforms including Apple TV, Roku, Android TV, Samsung Smart TV and Amazon Fire TV, through a newly designed Bloomberg App.
Jean Ellen Cowgill, GM of Bloomberg’s forthcoming QuickTake streaming channel, and its global head of digital strategy and business development, says COVID-19 is driving even larger audiences to OTT and bringing the platform closer to an inflection point. QuickTake hopes to capture younger business professionals with a more dressed-down visual and narrative style than its more buttoned-down signature brand.