Twitter Buys Social TV Analytics Firm Bluefin Labs

CRE Sets Social Media, TV Viewing Study

The Council for Research Excellence selects Keller Fay Group, Nielsen, Nielsen Life360, NM Incite and Bluefin Labs to participate.

TW Leads Funding For Social TV Startup

Media conglomerate Time Warner Inc is leading a $12 million round of funding into Bluefin Labs, a start-up company that analyzes tweets and Facebook posts as people watch their favorite TV programs.

Starcom Tracks Social Chatter On Shows, Ads

Starcom MediaVest Group has a signed a deal with analytics company Bluefin Labs to utilize the latter’s tech platform to monitor social media chatter about TV shows and ads.

Bluefin Labs Rolls Out Social TV Ratings

Traditional TV ratings measure how many people are watching, but a new ratings system developed by Bluefin Labs measures how viewers respond to television. Led by the head of the Cognitive Machines group at MIT Media Lab, Bluefin Labs says it mapped the “TV genome” to come up with a new set of metrics it calls Response Level and Response Share.

Bluefin Tests TV Ad Impact With Social Media

Semantic technology start-up Bluefin Labs has begun testing tools for marketers to monitor and measure TV’s influence via social media. Initial partners from the worlds of marketing and media include Best Buy Co., Inc., Mars, Humana, Razorfish, SS+K, Hill Holliday, Dentsu and Fox Sports.