An influential Wall Street analyst has downgraded Nielsen’s stock from “outperform” to “market perform,” and lowered its price projection estimates, following the expiration of an option for it to find other takeover suitors. “The Go-Shop expired last week and removed any ‘white knight’ scenario,” BMO Capital Markets’ Daniel Salmon wrote in a note sent to investors late Sunday.
BMO analyst Daniel Salmon on Monday initiated coverage of ad tech company Innovid with an “outperform” rating. Citing Innovid’s involvement in the fast growth of connected TV advertising, Salmon set a target price for Innovid stock at $13 a share. Innovid closed last Thursday at $6.98 a share.
Citing “a renewed focus on measurement” in the wake of Google’s decision to abandon “identifier” tracking and ad targeting, a major equities research firm has upgraded Nielsen shares from a “market perform” to “outperform” — a Wall Street rating it hasn’t had in more than two years.
