BMW will integrate TiVo’s video media platform in BMW 5 series and above models, giving owners access to both linear and on-demand video content providers. The Powered by TiVo platform will offer news, movies and other country-specific content and access to media libraries. It is expected to begin rolling out over-the-air in vehicles in initial launch countries by the end of 2023.
The automaker will use the game as a launchpad for a slate of new cars. It taps Kirshenbaum Bond Senecal & Partners for the campaign.
