Bob Barocci, Long-Time ARF Chief, Dies At 72

Bob Barocci To Retire As ARF Chief

Bob Barocci, the Madison Avenue vet who has overseen the ad industry’s Advertising Research Foundation during one of the most tumultuous periods impacting media and marketing research, will retire Dec. 31, 2013, 10 years after he joined the organization following a career as a top ad man at legendary agency Leo Burnett.