The former entertainment chairman at WarnerMedia and NBC has launched a production company, The Green Room, and signed a first-look TV deal with Lionsgate Television. Under the deal, Greenblatt will develop and produce premium projects for the studio via The Green Room. The former Showtime boss has also enlisted Jon Wu to serve as head of filmed content for The Green Room.
New WarnerMedia CEO Jason Kilar is putting his stamp on the company with a big reorganization. Leaving WarnerMedia are Bob Greenblatt, chairman, WarnerMedia Entertainment and Direct-to-Consumer, and Kevin Reilly, chief content officer, HBO Max and president, TNT, TBS, and truTV, as well as Keith Cocozza, SVP communications. The move comes four months after Kilar took over the top WarnerMedia post and two months after the launch of HBO Max.
Bringing on Bob Greenblatt, former NBC Entertainment chairman, could be part of a broader shake-up at the AT&T-owned company.
The TV exec opens up about the Peacock’s dark days, what else he’d love to reboot and the streaming future.
Even though his company NBCUniversal was hosting this morning’s forum about advertising, measurement and the current state of the TV and digital video business, NBC Entertainment Chairman Bob Greenblatt didn’t mince words. “Consumers hate advertising,” he said. “People are running away from advertising in droves, and so that, to me, is the crux of the problem. How do we stop that from happening?”
NBC Chairman Bob Greenblatt ripped Donald Trump as “pompous” and “toxic,” and even took a shot at the ratings of Celebrity Apprentice in a post on his personal Facebook page. “Sad state of affairs thanks to a pompous businessman turned reality TV star (whose show consistently ran LAST in its time period, by the way) who thinks speaking his mind is refreshing,” Greenblatt wrote. “It’s actually corrosive and toxic because his ‘mind’ is so demented; and his effect will unfortunately linger long after he’s been told to get off the stage.”
NBC has claimed No. 1 status for four years now among key viewers — in part due to NFL programming. But now it says non-sports programs have made major headway. Speaking at the Television Critics Association meeting, Bob Greenblatt, chairman of NBC Entertainment, says the network is now No. 1 in 18-49 viewers in non-sports programming for the first time since 2003, the last season that Friends was on the air. Greenblatt did not go into detail.
The news that the network is going to let people binge-watch the entire new David Duchovny series immediately following the debut of the first episode over the air reduces the NBC affilates — and the O&OS — to carnival barkers. If broadcasting is going to continue to thrive, the networks need to give it their full attention. For its part, NBC should be sharply focused on improving primetime, it should not be dabbling in the binge-watching business.
The Nov. 7 conference in Hollywood is designed to enhance the experience, audience and production of live television programming. In addition to Greenblatt, it will feature speakers including David Neal of Fox Sports, David Hill from National Geographic Channels, Stacey Foster of Saturday Night Live and Freemantle’s Dan Goldberg.
Entertainment chief Bob Greenblatt counts on “bigger, louder, more event-like” shows to fuel network’s revival.
Bob Greenblatt, the chairman of NBC Entertainment, “I think in cable TV, critics are important because they raise the profile of a show. But in broadcast TV, the critics are just savage to us.”
This is a major vote of confidence for the top NBC executive just days before the start of the new broadcast season and more than a year before Bob Greenblatt’s current contract was to expire. The news will silence speculation about the future of Greenblatt as the network’s ratings turnaround is still work in progress.
Discussions about the Leno-to-Fallon Tonight Show transition started more than two years ago, says Bob Greenblatt, but the Olympics were an irresistible catalyst to launch Fallon.
When NBC entertainment chairman Bob Greenblatt came to NBC from Showtime, all the little birds sang him the same song: You’re in the broadcast network business now, Bob, you can’t make that delicious cable fare anymore. Now you play by our rules. And he did. A lot of good it did him. Because, let’s face it, he’s basically running a cable channel now. And so is everybody else but CBS. So be a cable channel. But run it like you would run the cable channel you’ll get offered to run when NBC fires you. Do it now.
Comcast promised to spend more in program development and other areas to revitalize the NBC network. So far, the spending hasn’t yielded much, but Comcast CFO Michael Angelakis said there is no need to increase the level— just allow time for NBC entertainment chief Bob Greenblatt to craft hits.
Management turmoil. A scarcity of hit shows. A latenight debacle. New owners. It’s the sorry state of cellar-dweller NBC, whose new programming chief, Bob Greenblatt, faces TV critics and outlines his plan for turning the former must-see TV network into a player again.
As one of Bob Greenblatt’s closest friends, 20th Century Fox Television’s EVP Jennifer Nicholson Salke had been rumored to be in line to join him at NBC since before he even officially started at the network. The deal between her and NBC is still far from being done, but it is expected to close. She would serve in an entertainment president capacity under entertainment chairman Greenblatt and may also have oversight of UMS.
Mitch Metcalf, NBC’s top programming executive, is leaving the network. The decision is mutual, a network insider says. It comes as new NBC Entertainment Chairman Bob Greenblatt looks to assemble his own team and reinvigorate the network.
NBC’s new chief, Bob Greenblatt, the programming executive who transformedinto a pay TV powerhouse, is telling Tinseltown producers that he’s going to push the boundaries of broadcast television in a bid to revive the Peacock network.
Former Showtime entertainment president Bob Greenblatt today was named chairman of NBC Entertainment. His appointment suggests that cable operator Comcast Corp., which is seeking approval to buy a controlling stake in NBC, won’t be content to let NBC stay in fourth place. It also signals that Comcast will return to investing in new shows in a big way.