Association of National Advertisers chief Bob Liodice claimed a certain level of victory with the organization’s efforts to eliminate the decades-old fees ABC, CBS and NBC had charged for the physical work of inserting ads in the system before they run. Liodice said Thursday that CBS and NBC have dropped the so-called network-integration fees, while ABC still charges “on occasion.”
While the list of key marketing issues has not changed significantly over the past two years, senior marketers’ priority rankings in the latest Association of National Advertisers survey provide some revealing insights about changing business conditions and shifts in emphasis, points out ANA President/CEO Bob Liodice.
