Bob Ross Streaming Phenomenon Offers Cautionary Tale

Thanks to searingly modern platforms like Twitch and Pluto TV, the late painter and public TV personality Bob Ross has become a mainstay of the digital universe — particularly during the pandemic, when the popularity of a new Bob Ross channel skyrocketed as people trapped at home turned to their televisions for therapy. Ross provides a reductio ad absurdum for a quiet digital-age truth: A sprinkling of coveted intellectual property can allow a shrewd company to punch well above its weight.

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