TVN’S TV2020 CONFERENCE

Broadcasters Stress Need For Revenue Diversity

Broadcasters have natural revenue opportunities in business lines like OTT, podcasting and ATSC 3.0, said executives from Sinclair, E.W. Scripps, Gray and Bonneville Salt Lake at TVNewsCheck’s TV2020 conference.

TVN TECH

Dynamic Ad Insertion Is Key To Broadcast OTT

The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.