BORRELL LOCAL ONLINE AD CONFERENCE 2013

Local Media Reminded Of Digital Disruptions

The local media landscape has change, making a world where wealth is created by connection, marketing guru Seth Godin told attendees at the Borrell Local Online Advertising Conference on Monday. “Local media used to mean I can walk there,” Godin said. “Now local means people like me.” And companies such as Yelp, Autotrader and Pandora are moving in to take over areas that used to be dominated by local media outlets.