Social media giants Facebook and Twitter should be fined if they don’t weed out automated accounts, or bots, trying to influence U.S. public opinion, says Democratic Senator Amy Klobuchar of Minnesota.
Modern marketers face the struggle of ever-fragmenting ways of getting in front of consumers. Television needs to accept that reality. Its advertisers need to use it in concert with other platforms, particularly social, and that will inevitably siphon off some of its advertising revenue. But TV still has the power to play that orchestrating role if it’s not too belligerent or myopic to pick up the baton.
While the technology to simulate conversation with a computer has been around for decades, bots — or “chatbots” — are an increasingly trendy model for software. This new obsession came on fast. But why? Where did these bots come from? Who is building them? What for? Is a fake conversation better than just clicking buttons? You’ll be hearing a lot more about bots soon, so here’s an overview.