Can Nexstar Finally Turn The CW Into A Profitable Network?
Nexstar has spent the past two years building its national media business with The CW as a central part of that strategy. The CW will soon be put to the test as its third iteration hits viewers.
CW network president Dennis Miller and entertainment president Brad Schwartz talk about the network’s plans for adult dramas, programming to Black audiences following the success of All American, going hard on unscripted with FBoy Island, and the path to making the former Paramount/Warner Bros. Discovery-owned network profitable for Nexstar.
The executive who once brought Schitt’s Creek to Pop TV talks about the future of the network’s current originals and mandates to make broader, highly watched originals that also happen to be profitable.
He will oversee programming, creative development and operations at the network.
On the eve of PromaxBDA’s annual conference, the global association for entertainment promotion, marketing and design professionals announced this year’s 10 incoming members who will join the group‘s board of […]
Exclusives
Coming off the completion of TVGN’s rebranding as Pop, CBS Corp. and Lionsgate (today announced that Brad Schwartz has been promoted to president of Pop. In his expanded role, Schwartz, […]
