Executives from Dentsu, Publicis Media, UM Worldwide and E.W. Scripps entertained the prospect of buyers and sellers being their own source of TV audience data in a panel at TVNewsCheck’s TV2025 last week, prompted by the industry’s threadbare patience with Nielsen.
Executives from Publicis, Dentsu, Universal McCann and E.W. Scripps will talk about their industry’s progress toward automating the buying and selling of spot TV and adapting it to a future currency based more on big data than rating points. Register here.
Sales and research executives from CBS Television Stations, Gray Television and BIA said they see a sharp rise in core revenue ahead this year, while UM Worldwide threw some colder water on that prediction in a TVNewsCheck webinar on spot TV last week. The executives also tackled the iffy near-time prospects of fully-functional automated buying and selling and the growing revenue prospects of local streaming. Above, Julio Marenghi, president, advertising sales at CBS Television Stations said that the CBS owned stations are seeing more money from OTT business extensions — “There’s definitely more money than there was a year ago” — but it’s not yet significant.
Leaders of the local TV advertising buying, selling and research community will offer their outlook on the developing 2021 spot TV market during a TVNewsCheck Working Lunch Webinar. Set for Wednesday, Jan. 27, at 1 p.m. ET, the event will feature (clockwise from upper left): Becky Meyer, SVP national sales, Gray Television; Julio Marenghi, president of sales, CBS Television Stations; Brad Thompson, SVP and partner, integrated investment, UM Worldwide; moderator Janet Stilson, contributing editor, TVNewsCheck; Bruce Roberts, president, WideOrbit and Rick Ducey, managing director, BIA Advisory Services. Register here.