Brad Wall

Post-pandemic normalcy returned to Amsterdam as broadcasters and vendors convened, but a palpable sense of economy and efficiency blanketed the International Broadcasting Convention.

With continued pressure on satellite capacity and steady improvement in connectivity, vendors expect more networks to move at least some of their distribution to terrestrial IP over the next few years. Sinclair, MSG and Estrella have been among the early movers. Pictured: LTN’s Technical Operations Center in Columbia, Md.

Executives from Nexstar, Cox Media Group, Gray Television and ABC Owned Stations shared how their content businesses are evolving into 24/7 news networks, diginets, FAST channels, hyperlocal offerings and more at TVNewsCheck’s Programming Everywhere conference at NAB in Las Vegas last week. Pictured (l-r): Brad Wall, LTN Global; Adrianne Anderson, ABC Owned Stations; Steve Pruett, Cox Media Group; Sean Compton, Nexstar Media; and Pat LaPlatney, Gray Television. (Alyssa Wesley photo)

Top executives from Cox Media Group, Nexstar, Gray Television and ABC Owned Stations frame up how they’re building content everywhere lineups, then branding and promoting them locally and beyond in a panel at TVNewsCheck’s Programming Everywhere conference at the NAB Show in Las Vegas on April 16. Register here.

The appointment is the latest move by the company to provide customer-centric solutions and support. He will be promoting LTN’s capabilities and solutions to large media companies, driving transformation and helping customers redefine their workflows and underlying technology foundations.

While the move from SDI to IP continues to pick up speed, more development — and better cooperation among key stakeholders — is still needed to improve advertising technology and deliver better measurement in order to complete with digital competitors like Google and Facebook.