Brainstorm Participating In EC-Funded Emerald AI & Automation Project

Brainstorm, a provider of real-time 3D graphics, virtual sets and augmented reality solutions, is participating in the European Project Emerald “AI and Process Automation for Sustainable Entertainment and Media” funded […]


Efficiency Is IBC’s 2023 Mantra

Post-pandemic normalcy returned to Amsterdam as broadcasters and vendors convened, but a palpable sense of economy and efficiency blanketed the International Broadcasting Convention.


Video Walls, AR Arsenal Improves As Prices Fall

LED systems and visualization engines are coming ever more into the range of even small broadcasters as the underlying technology and the workflows around them continuously improve. Pictured: This video wall, made to look like a big window, shows what is going on outside, and as the water rises, the window gets a crack and floods the studio. The crack, water and the sandbags are Max Reality elements. (Source: The Weather Company)


Virtual Sets Gain Traction, But U.S. Stations Still Reticent

Gains in tech and drops in prices are pushing more broadcasters to adopt video walls in their studios, but stations are learning that designing a digital set also means adopting a different mindset. Pictured: This XR Studio for ServusTV in Salzburg, Austria, is driven by Ross Video’s Voyager and Lucid control system to simplify workflow. Voyager is built on the Epic Unreal gaming engine for hyper realistic rendering.

Brainstorm InfinitySet At The Heart Of Broadley TV Studios Virtual Production

Broadley TV Studios, one of London’s longest established TV and film production facilities, has selected Brainstorm’s InfinitySet virtual studio solutions to power its recently launched virtual production operations. Brainstorm says […]


AI Buzz Loudens, FAST Talk Quickens At NAB 2023

NAB attendees with their curiosity peaked by ChatGPT had loads of AI-related questions for vendors and the cloud, virtual production and FAST channels dominated other conversations in the annual Las Vegas convocation. Pictured: Brainstorm combined camera feeds from talent in front of a green screen and an LED wall into one screen (upper right) at its NAB booth.

NAB Show: Brainstorm Introduces The Edison Ecosystem

At the NAB Show (April 16-19 at the Las Vegas Convention Center), Brainstorm showcases an expanded ecosystem based on Edison PRO, a solution for creating  live or online presentations and videos that include keyed live […]

NAB Show NY: Brainstorm To Showcase Suite 5.1 And Edison PRO

Brainstorm, a provider of real-time 3D graphics and virtual studio solutions, will exhibit at NAB New York 2022 (Oct. 17-20, Javits Center, booth 706), showcasing Suite 5.1 and unveiling Suite 5.2, the latest versions of its flagship products InfinitySet, Aston and eStudio following Suite 5 […]

IBC: EdisonGO, A Camera Tracking App In Your Smartphone

Brainstorm, a manufacturer of real-time 3D graphics, XR/VR/AR and virtual studio solutions, is displaying EdisonGO, “a straightforward, simple-to-use smartphone application that seeks to revolutionize camera tracking in non-professional environments,” at […]


Cloud And IP Tech Dominate NAB Show Floor

With less hardware to demonstrate and a much-reduced exhibition floor footprint, the first post-pandemic NAB Show pointed the way to a future where software demos of cloud, IP and hybrid environments have become the new norm.

Brainstorm Cancels Its Participation In NAB 2021

The company says it will not exhibit at NAB for the first time in its history due to the current situation over COVID-19.


Gaming Tech Drives AR/VR Adoption In TV

Cutting-edge news technologists from The Weather Channel, CNN, Brainstorm and Planar are leading a vanguard of broadcasters into including augmented and virtual reality in their presentations. They told a TVNewsCheck webinar last week that advances in video game technology are making that possible.

Brainstorm Makes Real-Time AR/VR Events Easy With Edison Pro

Brainstorm has launched Edison Pro, a high-end presentation tool that it says “quickly transforms any live, online presentation or conference session into a fully immersive experience using Augmented Reality (AR) and […]

TVN Webinar To Explore AR/VR State Of The Art

Executives from CNN, The Weather Channel, Brainstorm and Planar will talk about how broadcasters are using augmented reality to enhance storytelling during a July 15 TVNewsCheck Working Lunch Webinar that will also explore how broadcasters are using virtual reality to create the next generation of news, weather and sports sets. Register here.

Brainstorm Concludes TelePorter, Google DNI Funded Project For Immersive Journalism

Brainstorm, a manufacturer of real-time 3D graphics and virtual studio solutions, has completed the TelePorter project, funded by the Google Digital News Initiative. Thanks to Brainstorm’s augmented reality technology, TelePorter […]

Brainstorm Part of 5GMediaHUB Project

Brainstorm, a manufacturer of real-time 3D graphics and virtual studio solutions, is participating in the 5GMediaHUB project, which aims to accelerate the testing and validation of media applications with 5G technology. […]


TVN Tech | Upping The Election AR And Graphics Game

Broadcasters won’t be hampered by remote working conditions for election night 2020, and they have a bevy of new graphics and augmented reality tools to help them tell the story. Above, Broadcasters can make complex data easy for viewers to grasp through augmented reality objects generated by Brainstorm graphics using real-time data from different sources. A Punt, a regional channel in Spain, covered municipal elections, and this interactive map shows the winning party in each town, with detailed results for the seats won in each town are shown on the chart of the left side. The bars on the bottom show a rundown of all the cities, in alphabetical order, with the results in real time.

Brainstorm To Highlight InfinitySet 3.1 At IBC

Brainstorm, a manufacturer of real-time 3D graphics and virtual studio solutions, will showcase InfinitySet 3.1, the latest version of its award-winning augmented reality and virtual set solution, at IBC 2019 (Sept. […]

Brainstorm Selected For Google Digital News Initiative

Brainstorm, a manufacturer of real-time 3D graphics, augmented reality and virtual studio solutions, was among the winning projects of Google’s Digital News Initiative (DNI). DNI is an effort to help […]


Tribune Putting Virtual Sets To The Test

In Chicago, the broadcaster is preparing to use Brainstorm’s computer-generated set for its 24/7 cable news channel as well as for special events and sports and talk shows on the channel and on flagship WGN.