The good news is that as far as brands go, the ad industry is deemed more trustworthy than much of the media it buys to reach consumers. The bad news is that the ad business, “news media” and “social media” all rank at the bottom of all brand categories American consumers were asked to rate as trusting “a great deal” recently.
Eight of the nine TV news brands examined by Brand Keys showed trust levels declined, with one exception: Fox News. Brand Keys Founder and President Robert Passikoff attributed recent declines in TV news viewership to a distinct lack of what Brand Keys describes as “Trump-tension,” an allusion to his near-daily monopolization of media platforms — particularly television news — during his presidency.
