Just as Twitter comes under fire for new brand-safety concerns, rival Meta has achieved an important milestone: Media Rating Council (MRC) accreditation for content-level brand safety on Facebook. The accreditation comes two years after Meta committed to an MRC audit of its brand-safety solutions.
DoubleVerify, a software platform for digital media measurement, data and analytics, has released enhancements to its connected TV (CTV) brand safety and suitability solution that include DV’s app-level avoidance categories […]
