Warner Bros. Discovery’s branded content studio Courageous is helping game app Candy Crush promote its annual All Stars Tournament with custom videos featuring on-air talent.
A broad mix of media companies are selected for a Facebook Journalism Project-funded program to test and expand branded content programs.
The Local Media Association and Local Media Consortium today announce a call for entries, inviting media organizations to apply to participate in a beta project designed to help local newsrooms […]
The Local Media Consortium and the Local Media Association today released the results from their second in a series of studies from the Branded Content Project to examine how the […]
Turner has started Turner Ignite Studios, a creative studio for advertisers to develop original content, for its Adult Swim, TBS, TNT and truTV network brands. The unit is part of the Turner Ignite, Turner Advertising Sales content and data division.
Suddenly branded movies and TV shows are competing for the same marketing dollar and chunk of free time as everything else in the entertainment world. Advertising, in many cases, is no longer a toll you pay to watch content but is taking the form of content itself.
