Warner Bros. Discovery Brings Candy Crush To Life In Branded Content

Warner Bros. Discovery’s branded content studio Courageous is helping game app Candy Crush promote its annual All Stars Tournament with custom videos featuring on-air talent.

Local Media Orgs Form Beta Group

A broad mix of media companies are selected for a Facebook Journalism Project-funded program to test and expand branded content programs.

LMA, LMC Taking Applications For Branded Content Beta Testers

The Local Media Association and Local Media Consortium today announce a call for entries, inviting media organizations to apply to participate in a beta project designed to help local newsrooms […]

Local Media Organizations Release Magid White Paper On Branded Content

The Local Media Consortium and the Local Media Association today released the results from their second in a series of studies from the Branded Content Project to examine how the […]

Turner Launches Branded Content Unit

Turner has started Turner Ignite Studios, a creative studio for advertisers to develop original content, for its Adult Swim, TBS, TNT and truTV network brands. The unit is part of the Turner Ignite, Turner Advertising Sales content and data division.

Getting Hard To Separate Entertainment, Ads

Suddenly branded movies and TV shows are competing for the same marketing dollar and chunk of free time as everything else in the entertainment world. Advertising, in many cases, is no longer a toll you pay to watch content but is taking the form of content itself.