branding

Pixel Power | Stand 7.A31 | Website: www.pixelpower.com  Pixel Power, a global automation, branding and graphics supplier, will feature a new application of its Factory automated file-based production software. It will […]

Tribune-owned WGN Chicago (DMA 3) is set to unveil a state-of-the-art multiple use news set, which will house the main set as well as set locations for sports, traffic, interviews, […]

Originally commissioned by WRAL Raleigh, N.C., more than 20 years ago, Warner/Chappell Production Music’s “In-Sink” has been heard across the country in countless markets, with over 80 uses logged in the News Music Search Archive.

Despite an explosion of programming options, the notion of networks denoting a certain brand still matters, executives concluded during a wide-ranging Hollywood Radio and Television Society luncheon Thursday, which often seemed as much therapy for programmers as an exploration of trends. Panelists spoke about the changing nature of their jobs, the increased likelihood of a passed-on project becoming a series — and perhaps even a hit — elsewhere and the uncertainty in knowing when to stick with a show or cut it loose, given the shift in measurement metrics.

Journalists are finding that sometimes it’s better to be the brand than to work for a brand. In the new economic landscape, many journalists have decided (or had the decision made for them) to leave their newspaper and news organization jobs and create their own branded presence on the Web. But the road to financial success can be long and filled with pitfalls, including the sticky ethics issue of being the editorial and advertising sides all rolled into one. Though some smart brand builders are finding the rewards to be great.

The new brand includes a new slogan and a fresh news set design that relies on the rich history of Savannah, Ga. “Our focus in developing the new brand was to leverage our multiple platform approach to content delivery with a design that would make our viewers feel connected to our newscasts,” says Les Vann, president and GM of the LIN Media-owned station.

CBS has taken a top brand ranking among broadcast networks, according to a new poll. Perhaps helped by Downton Abbey, PBS topped ABC and NBC to finish second for “brand of the year.”