BREAK MEDIA RESEARCH
TV Budgets Shifting To Video Ad Spend
Digital video platforms are getting more money from traditional TV budgets — and more to come in 2012. Break Media, the digital video ad network, says there will a 32% rise in digital video advertising dollars coming from TV budgets. But that won’t be the biggest gain for the Internet overall. Overall organic advertising budget growth will rise 38% with display budgets growing 45%.
