Brent Montgomery’s Wheelhouse counts Jimmy Kimmel as a partner, makes legacy TV, streaming fare and social media content — and aims to turn stars into brands.
Amid a recession, it’s déjà vu all over again as Brent Montgomery channels the hunt for hidden treasures into a wave of new programming that includes Netflix’s Goldin Auctions, History’s Secret Restoration and a project with collectible asset platform Rally. Above: Brent Montgomery is leading the charge back into the so-called “transactional TV” genre with shows featuring rare collectibles including Prince’s Purple Rain costume and a Mickey Mantle rookie card.
During the recent reality television boom, small-time producers that were once “the Rodney Dangerfields” of Hollywood sold their companies for hundreds of millions. Now many are looking for second acts, and for Pawn Stars creator Brent Montgomery, that involves a high-stakes “VC to TV” business, Jimmy Kimmel and an invite-only L.A. “incubator” (just don’t call it a party house).
