Brightcove Launches ‘Quality Of Experience Analytics And Insights’ To Measure The Video Performance Impact
Streaming technology company Brightcove is launching Quality of Experience (QoE) Analytics and Insights, two new products to help media organizations and enterprises understand the quality of the delivery of their streaming video content and measure its impact on user experiences. The solution uses machine learning to transform raw data into actionable insights that customers and […]
Brightcove, a streaming technology company, today entered into a partnership with Frequency, a cloud-based video platform powering linear channel creation for content providers. Brightcove said “Frequency’s integration into Brightcove’s award-winning video platform allows customers to seamlessly create, launch and manage FAST channels to expand their reach and increase their revenue.” “Empowering media companies to reach, engage […]
3Play Media, a global media accessibility platform, has expanded its partnership with Brightcove’s streaming technology, that allows customers to access and order services – including closed captioning, live captions, audio description and video localization services – from directly within their existing video production workflow. This new combination of Brightcove and 3Play Media enables brands and […]
Streaming technology company Brightcove has introduced new integrations with Shopify, Instagram and Salesforce Sales Cloud to its video cloud platform. The integrations are designed to enable companies to reach, engage and activate audiences with immersive, interactive, and live and on-demand video content. Marty Roberts, Brightcove SVP of product strategy and marketing, said: “We’re excited to […]
Streaming technology company Brightcove today launched Brightcove Ad Monetization, a new bespoke service designed for media companies to better monetize their content. To supplement the service, the company also created a new global advertising operations team to support media organizations and help them maximize their advertising strategy and revenue. “Advertising-supported streaming is a fast-growing, multi-billion-dollar […]
Brightcove Inc., a global streaming technology company, says it has entered into a strategic relationship with Magnite, an independent sell-side advertising platform. Magnite will power advertising for any Brightcove customer, growing fill and delivery to increase customer revenue. Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency […]
Brightcove today appointed Marc DeBevoise CEO, effective March 28. DeBevoise, who was previously chief digital officer at ViacomCBS, is succeeding Jeff Ray, who is retiring. DeBevoise has also served as CEO and president of CBS Interactive and held senior posts at Starz and NBCUniversal.
Brightcove Inc., a global provider of video for business, has purchased Wicket Labs, an audience insights company that gives users visibility into content and subscriber analytics. Brightcove’s intelligent video platform lets customers deliver broadcast-quality video to viewers around the world and measure its effectiveness with comprehensive, real-time analytics, including video and viewer insights. These analytics […]
Brightcove Inc., a global provider of video for business, has launched Brightcove Cloud Playout, a new feature that enhances Brightcove’s end-to-end video platform. Brightcove says the launch of cloud playout “strengthens Brightcove’s Technology and Engineering Emmy Award-winning offerings by enabling customers to save even more time and money by consolidating all video needs on a single […]
Brightcove and Ooyala, online video tech rivals that were used to throwing fists, are now joining hands. Brightcove announced a deal to acquire the online video platform business of Ooyala Inc. for about $15 million — $6.25 million in cash and the remainder in Brightcove shares.
The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.
Brightcove Beats Rev, Profit Expectations In 2Q
Brightcove Revenue Increases 32% in 3Q
During the fourth quarter, brands saw average video viewing time double to just over two minutes, as the overall number of views also doubled. This suggests marketers are improving the quality of their content and connecting with receptive audiences, according to the latest quarterly study from Web video ad and analytics firm TubeMogul and video provider Brightcove.