Watchdog Ofcom launched a review on Friday of how ads are sold in Britain’s £4 billion ($6.6 billion) television advertising market, in which trading practices have hardly changed in the past 20 years. The British communications regulator said it had identified three potential areas of concern that might distort competition and harm consumers: transparency of pricing, bundling of airtime and the trading model.
British ad market
April 24, 2024
Editor on Duty: Mark K. Miller
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