Nielsen: Sports Help Broadcast Get Bigger Share Of Viewing In October

Despite a lack of new scripted programming because of the actors’ strike, broadcast viewing increased in October as viewers flocked to live sports telecasts, according to Nielsen. Overall, October TV usage increased 2% from September, with broadcast viewing up 9.4%. October marked the third consecutive month of broadcast growth, increasing stations’ share of TV usage to 24.6% from 23% in September.

Viewers Check Cable First, Then Broadcast

Research from GfK shows the percentage of viewers (18-49) who cite a broadcast channel as one of the top three they turn to has dropped from 49% in 2008 to 42% this year. Those mentioning a cable network among the first three has risen from 80% to 85% over the same period.