Despite a lack of new scripted programming because of the actors’ strike, broadcast viewing increased in October as viewers flocked to live sports telecasts, according to Nielsen. Overall, October TV usage increased 2% from September, with broadcast viewing up 9.4%. October marked the third consecutive month of broadcast growth, increasing stations’ share of TV usage to 24.6% from 23% in September.
broadcast viewing
March 29, 2024
Editor on Duty: Mark K. Miller