Audience Segmentation & Optimizing Spot TV

How are leading media buying agencies targeting beyond the traditional age/income demographics? How are they targeting buying intent and potential and how are broadcasters helping them reach their prospects more effectively? Speakers: Heather Gundry, SVP, Group Director, DentsuX Jon Camera, VP Northeast, Disney Ad Sales Local Missy Evenson, VP Sales, Local Media, The E.W. Scripps […]

Fall Brings New Shows And More Services

To aid your media battle plan, here’s a selection of new shows coming your way, along with notable series returns. The services range from free over-the-air commercial and public TV networks (after $25 or so for a basic digital antenna) to the more-indulgent cable and streaming choices.

Broadcast Losing Ground, Cable Gains

Broadcast ratings erosion continues to tug at the big networks — down double-digit percentages, while cable networks are up slightly — through roughly three-quarters of the 2010-2011 TV season.