Bruce Rosenblum, the Television Academy chairman-CEO, who recently left Legendary, will serve as president of business operations. Rosenblum will report to Disney Media Networks Co-Chairman Ben Sherwood, assumes his new role immediately.
Bruce Rosenblum has exited as president of Legendary Television and Digital Media after nearly three years at the company, which was acquired in January by Chinese conglom Dalian Wanda Group. Rosenblum’s exit comes as Legendary has tapped film veteran Mary Parent to serve as vice chairman overseeing all aspects of film, TV and digital development and production.
The question of Bruce Rosenblum’s plan for his second act after a nearly 25-year run at Warner Bros. has been answered. The former Warner Bros. TV Group topper has joined Legendary Entertainment as president of TV and digital media.
The curtain has come down on Bruce Rosenblum’s quarter-century on the Warner Bros. lot. The longtime Warner Bros. TV Group topper bid farewell to the studio’s TV staffers with a heartfelt memo that expresses gratitude to former WB chairman-CEO Barry Meyer but makes no mention of his successor, Kevin Tsujihara.
Warner Bros.’ television operations are in for a major management overhaul as longtime TV group topper Bruce Rosenblum is poised to exit the studio he has called home for more than 20 years.
Exclusives
Kevin Tsujihara will succeed Barry Meyer as chief executive of Warner Brothers, Hollywood’s biggest movie and television studio, starting March 1, ending a high-profile and lingering competition for the job. The question now becomes whether the other two candidates — Bruce Rosenblum, Warner’s television chief, and Jeff Robinov, who heads the movie division — will remain at the company.
A three-way race for the top job at Warner Bros. was intended to inspire greatness in the candidates. Instead, it has led to distrust and disorder. The three competing candidates — Television Group President Bruce Rosenblum, Motion Pictures Group President Jeff Robinov and Home Entertainment Group President Kevin Tsujihara — do not work as a unit. They rarely meet as a trio or get involved in one another’s businesses, according to several people associated with the studio who were not authorized to speak publicly.
What’s Ahead For The TV Academy
Warner Bros Television Group president Bruce Rosenblum is in the midst of his first Emmy campaign as chairman of the Academy of Television Arts & Sciences, a post he took over in January that makes him the first top Hollywood player in two decades to lead the organization. He talks about what he’s looking to change.
Warner Bros. TV chief Bruce Rosenblum told Barclay’s Global Technology, Media and Communication Conference in NYC that the TV group is responsible for over half of the overall operating income at Warner Bros. He said: “From a profitability standpoint the most lucrative part of our business is success with broadcast network series.”
WB’s Rosenblum Bullish On Broadcasting
Warner Bros. Television Group President Bruce Rosenblum: “The best platform for launching a new show is broadcast television. You want your comedies on CBS on Monday and your promos inside the highest-rated shows. The more we can draw people to broadcast TV the better it is for our studio business…. If you look at the original productions being done for broadcast, pay cable and basic cable — and now Hulu and Netflix — the quality and caliber has never been better. We’re in the Golden Age of Television again.” For all that’s going on at NAB 2012, click here.
Bruce Rosenblum, president of Warner Bros. Television Group and newly sworn in chairman-CEO of the Academy of Television Arts & Sciences, and Ben Silverman, founder and chairman of multimedia studio […]
Rosenblum, currently the president of Warner Bros. Television Group, was elected to a two-year term and will assume his new duties at the Academy of Television Arts & Sciences in January.
