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IBC 2014

US Broadcasters Can Learn From UK’s Ch. 4

TVNewsCheck | by Phil Kurz

At IBC’s opening panel this morning, David Abraham, CEO of Britian’s Channel 4, describes how his company over the past eight years has successfully built a hybrid TV viewing experience around the convenience of mobile and over-the-top that augments its linear broadcast channels. And he outlines how it will reframe its digital platform with the rollout next year of All 4, a single destination that will hold all program content at one digital location.