Bryce Moore becomes VP of digital content and Lee Morehouse is promoted to digital products manager.
TV stations need to study their audiences’ behavior to build engaging second-screen apps that truly meet their needs. Bryce Moore: “Fail to put the audience first and you end up creating products because you can, not necessarily because anyone needs it.”
Mobile is a beast that is never sated and to ignore it puts your company at risk of falling far behind the competition. KMOV’s Bryce Moore: “The greatest challenge (or more of a concern) for news operations is that users have frighteningly high expectations for their mobile devices and the content within them.”