Bud Light Fumbles, But Experts Say Inclusive Ads Will Stay

Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay.

Bud Light Will Sponsor First U.S. Branded Bet

Bud Light will be the sponsor of the first-ever branded bet made on a U.S. sports book. Announced today, FanDuel has partnered with the light beer brand to sponsor a bet during the Dec. 19 game between the Denver Broncos and the Buffalo Bills. Fans who bet more than $25 will get an extra $3 for every extra point and field goal scored by the Broncos.

XFL, Bud Light Shake Up Football Ads

The NFL has worked in recent years to take some commercials out of America’s favorite game. The XFL is experimenting with new ways to push them in. Anyone who watched the new league’s St. Louis BattleHawks triumph over the Dallas Renegades in its first week of official play might have noticed ads for Bud Light Seltzer affixed to the helmets of the Texas home team. It’s a placement two more established sports leagues — the National Football League and Major League Baseball — have avoided, at least up until this point.

Bud Light Steps Up NFL Sponsorship

Bud Is Super Bowl’s Sole National Beer Sponsor

NEW YORK (AP) — If you don’t like Bud, you’re probably not going to like the beer ads in the telecast of the next four Super Bowls. Anheuser-Busch InBev said […]