DMA 8: SAN FRANCISCO
KGO Is Building A New Identity For Itself
After Tom Cibrowski started his new job as general manager of KGO-TV, ABC’s San Francisco O&O, a year ago, he wanted a new approach to local news. News Director Tracey Watkowski pitched an initiative, originally called Saving San Francisco, that quickly morphed into Building a Better Bay Area, a seemingly simple but powerful idea that is transforming how the station covers news and connects with its community.
