News Outlets Want More Sponsors Like Burger King

The Home of the Whopper, Verizon and Amazon are among the relative few that haven’t been afraid to run ads near coverage of the coronavirus.

 

Burger King To Pay For Wedding Of Mr. Burger, Ms. King

SPRINGFIELD, Ill. — Burger King is paying the expenses and providing gifts for the wedding of an Illinois couple with an interesting connection to the fast food restaurant chain. Joel […]

Burger King Apologizes To Mary J. Blige Over Ad

NEW YORK (AP) — Burger King is apologizing to Mary J. Blige and her fans for releasing an ad that garnered the singer serious fan backlash. The clip featured Blige […]

QSR Ad Sector Enlivened By Newbies

McDonald’s, Burger King and Wendy’s still reign supreme, but small chains such as Five Guys are gaining in popularity. Fast-casual burger joints are a driver of growth in the mature burger category, growing sales by 16.4% in 2010, while the hamburger segment overall grew 1.6%.

AGENCY NEWS

Burger King Shifts $300M Ad Biz to Starcom

Starcom has a Whopper of a win on its hands: Burger King is consolidating media buying and planning there for its $300 million account, previously at Mindshare.