Cable Viewing Down Over 12% In January

Looks like Netflix and other streaming services are starting to have an impact on traditional TV viewing: Total live TV ratings were down 12.7% year over year across the networks of major media companies, according to a note from Nomura Research, which is based on recent numbers from Nielsen. Nomura analyst Anthony DiClemente wrote that this was “one of the worst declines we have seen since we launched coverage of these companies.”

Viewers Check Cable First, Then Broadcast

Research from GfK shows the percentage of viewers (18-49) who cite a broadcast channel as one of the top three they turn to has dropped from 49% in 2008 to 42% this year. Those mentioning a cable network among the first three has risen from 80% to 85% over the same period.