Allen Media Group and Cadent, an independent platform for advanced TV advertising, today announced its agreement for Cadent to provide audience targeting and measurement capabilities of Cadent Aperture Platform to enhance addressable inventory and boost campaign performance for AMG advertisers. This partnership will maximize advertisers’ reach potential and provide Allen Media Group brands — The Weather […]
Cadent, an independent platform for advanced TV advertising, has set a new partnership with Tunnl, a data intelligence platform that powers advertisers’ purpose-driven marketing, brand reputation, and issue advocacy campaigns. The partnership will build on Cadent’s current offering, Aperture Audience Data Marketplace, by bringing Tunnl audiences to Cadent’s customers. Tunnl audiences are built from monthly, national, […]
Advanced TV platform provider Cadent today introduced an expansion of its long-standing agreement with Premion, a premium CTV/OTT advertising platform for regional and local advertisers. Under the terms of the new agreement, Cadent Viewer Graph, Cadent’s proprietary and cookieless matching technology, will unify audiences across Premion’s inventory of branded networks and providers so that advertisers […]
Cadent is launching a new self-serve platform designed to make it easier for media buyers and marketers to mount large scale, national addressable ad campaigns. The Candent Advanced TV Platform provides access to 70 million addressable households served by cable operators, satellite distributors and over-the-top networks despite the differences in their technical and back-office set ups.