Cadent Expands TV Identity Graph Partnership With Premion

Advanced TV platform provider Cadent today introduced an expansion of its long-standing agreement with Premion, a premium CTV/OTT advertising platform for regional and local advertisers. Under the terms of the new agreement, Cadent Viewer Graph, Cadent’s proprietary and cookieless matching technology, will unify audiences across Premion’s inventory of branded networks and providers so that advertisers […]

Cadent Launches Addressable Ad Platform

Cadent is launching a new self-serve platform designed to make it easier for media buyers and marketers to mount large scale, national addressable ad campaigns. The Candent Advanced TV Platform provides access to 70 million addressable households served by cable operators, satellite distributors and over-the-top networks despite the differences in their technical and back-office set ups.

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Cadent Streamlines Prep Workflow With Telestream