Cadent Agrees To Buy AdTheorent For $324 Million, Or $3.21 A Share

AdTheorent uses machine learning to deliver value for programmatic advertisers. Combined,  the companies said they will become one of the largest independent omnichannel audience activation platforms for buyers and sellers of advertising.

Cadent To Acquire Performance Advertising Pioneer AdTheorent

Cadent, an independent solutions providers for converged TV advertising, today announced a definitive agreement to acquire all outstanding shares of AdTheorent Holding Co. (Nasdaq: ADTH), a machine learning pioneer for […]

Allen Media Selects Cadent To Expand Addressability Of TV Inventory

Allen Media Group and Cadent, an independent platform for advanced TV advertising, today announced its agreement for Cadent to provide audience targeting and measurement capabilities of Cadent Aperture Platform to enhance […]

Cadent Partners With Tunnl To Launch Audiences For Advanced TV Advertising

Cadent, an independent platform for advanced TV advertising, has set a new partnership with Tunnl, a data intelligence platform that powers advertisers’ purpose-driven marketing, brand reputation, and issue advocacy campaigns. The […]

Cadent Expands TV Identity Graph Partnership With Premion

Advanced TV platform provider Cadent today introduced an expansion of its long-standing agreement with Premion, a premium CTV/OTT advertising platform for regional and local advertisers. Under the terms of the […]

Cadent Launches Addressable Ad Platform

Cadent is launching a new self-serve platform designed to make it easier for media buyers and marketers to mount large scale, national addressable ad campaigns. The Candent Advanced TV Platform provides access to 70 million addressable households served by cable operators, satellite distributors and over-the-top networks despite the differences in their technical and back-office set ups.


Cadent Streamlines Prep Workflow With Telestream