While most broadcasters and equipment vendors still view the annual NAB Show as an essential stop, attendance and exhibitors have declined the past few years. Show organizers are being proactive by tweaking the schedule of next year’s show in an effort to attract fresh traffic.
Creating an app to deliver unique content OTT is only a small part of the equation for local news. Stations moving into OTT need their target viewers to be able to find their apps on various platforms, and that can be tricky.
The broadcaster extends its access to the measurement company’s suite of local TV services, including Nielsen Local TV View and Nielsen Scarborough.
Broadcast leaders who’ve come up through their companies’ digital ranks have a different vantage point than their C-suite peers. Leaders from Raycom, E.W. Scripps, ABC Owned Television Stations are Capitol Broadcasting say their experience with digital media risks, failures and the process of constant iteration has shaped their approach to the broadcast helm for the better.
Both an ATSC 3.0 single-frequency network (SFN) launch in Dallas and a “model market” test in Phoenix have equipment ready to go and are simply awaiting legal approval to turn on, which could come as early as tomorrow.
There are three major carriage disputes that have left scores of thousands of viewers unable to watch their local channels for more than month: DirecTV vs. American Spirit Media, AT&T vs. Capitol Broadcasting and Dish Network vs. Lilly Broadcasting.
The multi-year deal covers the broadcaster’s WRAL and WRAZ in Raleigh, N.C., as well as its WILM Wilmington, N.C.
Shelly Leslie, WRAL’s creative director is now the general manager of audience development — a new Capitol Broadcasting Co. division focused on growing the company’s digital video footprint.