MARKET SHARE BY P.J. BEDNARSKI
Broadcast TV Puts Car Dealer In Fast Lane
From nowhere in 2003, to the third largest Hyundai dealership in the U.S., Scott Fink’s New Port Richey, Fla., store grew because he had a plan and a consultant who made it happen. But in some cases, success came in spite of station account execs who, Fink says, often don’t listen to what he wants and needs in a buy.
