Carat is predicting 4% growth for this year to $529 billion, down from the 4.6% the agency forecast earlier this year. The downgrade was attributed in part to economic volatility in China and Russia as well as by lower-than-anticipated growth in radio and outdoor.
Carat 2015 global ad spend forecast
May 23, 2022
Stay Connected
Subscribe
Events
Station Directory
Nielsen DMA Ranking | Index
Media Jobs
TVN Video
Sponsored Content
Market Share
Special Reports
-
Top 30 Station Groups: Nexstar Still No. 1; Gray, Scripps, Allen Busy Buyers
-
Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
-
FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.