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Vizrt Powers Localized Virtual Ads In Soccer

TVNewsCheck | by Mark K. Miller

The International Champions Cup is a pre-season soccer event featuring some of Europe’s biggest clubs. To utilize the on-field ads that reach fans around the world, Catalyst Media teamed up with Vizrt to insert region-specific virtual cam carpets — tied to field virtual advertisements — for each match. Catalyst Media acquires, creates and develops international […]