The veteran broadcasting executive is stepping down later this year. She joined Graham Media Group, then Post-Newsweek Stations, in 2012. Under her leadership, she has transformed the organization from a broadcast-based model to seven local media hubs — each in a top-71 market, representing just under 7% coverage in the U.S. Her successor, Catherine Badalamente, joined Graham in 2000, serving in a number of executive roles, including spearheading the organization’s digital efforts since 2009, most recently as VP and chief innovation officer.
Graham Media Group, TVNewsCheck’s Station Group of the Year, is fostering tighter relationships with its most highly engaged audiences via Insiders, a company-wide membership program it launched last year. Graham executives believe it will have a transformative effect on news content, community building and revenues in an era of ever-disaggregating audiences. Read part one of the series on Graham’s culture of innovation here. Read part two on President and CEO Emily Barr here.
Digital leaders from Tegna, ABC Owned Television Stations, Graham Media and Allen Media told a TVNewsCheck webinar audience last week that OTT has opened a wealth of content opportunities to connect with new audiences, while the industry is also getting better at using first-party data to deepen audience ties and boost revenue.
Digital and content leaders from ABC Owned Television Stations, Tegna, Graham Media Group and Allen Media Broadcasting will chart the industry’s next steps on mobile, desktop, streaming and social media — and where the revenue will come from — in this June 24 TVN Working Lunch webinar. Register here.
Graham Media’s SVP and Chief Innovation Officer Catherine Badalamente is pivoting quickly to deal with the new realities of coronavirus-era broadcasting, but she saw disruption on the horizon before that. She says digital platforms like OTT and NextGen TV offer some of the best hedges against future disruption, if only legacy salespeople can finally get on side.
OTT and revived TV membership models were among the highlights of a local digital advertising conference that just managed to sneak in under the coronavirus wire.
With the streaming-only The News At 9, Graham-owned KSAT in San Antonio is playing with the boundaries of a traditional newscast, blowing open the time constraints of traditional packages and going bold with deep dives and different presentation formats.
The station group adds chief innovation officer to Catherine Badalamente’s title of vice president. Said Graham CEO Emily Barr: “Under Catherine’s leadership, the Graham Digital team has nurtured and developed our web and mobile sites, overseen the growth of significant digital revenue and developed industry-leading applications and have been recognized by a slew of industry experts.”
Major groups keep experimenting, looking to find the best ways to use Facebook and YouTube, both to expand their brands and eventually generate some revenue.
Digital executives from Nexstar, Tegna, Graham Media and Raycom will discuss the challenges of integrating digital news production and distribution into traditional television newsroom workflow at the sixth annual NewsTECHForum conference in New York on Dec. 11-12.
Allowing original content to live entirely on other platforms has spread through online publishing with locomotive force. Some broadcasters are experimenting with it, but many worry it will erode traffic to their own websites and apps after spending years cultivating it.
With the Detroit Free Press publishing the No. 1 local news site in the city, news-producing affiliates WDIV (NBC), WXYZ (ABC) and WJBK (Fox) are investing heavily in their digital platforms to secure core audiences while drawing newcomers. “We are trying to be the No. 1 sites, and we are trying to figure out what the secret sauce is to do that,” says Catherine Badalamente, VP of digital media for Graham Media, which owns WDIV. “That is 100% of my goal.”
Project Identity has the station group’s digital team collecting more data about online and mobile subscribers with a plan to use it to better target content and advertising. Digital VP Catharine Badalamente says her team is benefiting from a closer relationship with Trove, formerly WaPo Labs, which used to spend most of its R&D time on the newspaper but now is firmly focused on the local TV group.
TV stations aren’t investing enough in digital, according to Catherine Badalamente, VP of digital at Post-Newsweek Stations. In her opinion, stations had better get their act together fast, with newspapers readying their own video efforts to invade TV’s home turf. “You don’t have to go out and buy a $15,000 camera anymore. That means that everyone is on a level playing field. If they put resources behind it, they can be a true competitor to us,” she says.
Catherine Badalamente will lead the new unit and oversee all of the Washington Post Co. station group’s digital efforts.
With the city on the rebound, Detroit’s news-producing affiliates WDIV (NBC), WXYZ (ABC) and WJBK (Fox) are investing heavily in their digital platforms to secure core audiences while drawing the newcomers (artists, techies and the like) lured by the chance to build from the ground up. “We are trying to reinvent ourselves along with them,” says Catherine Badalamente, VP of digital media for Graham Media, which owns NBC affiliate WDIV.