ViacomCBS Mulled Sale Of NYC CBS Broadcast Center In Bid To Raise Cash

CBS earlier this year mulled selling its sprawling New York-based CBS Broadcast Center in Manhattan’s Hell’s Kitchen neighborhood. A source said that the company had “looked at” selling the Broadcast Center — located at 524 West 57th St. between 10th and 11th Avenues. Instead, as ViacomCBS eyed its real estate portfolio for possible sources of cash to fund its streaming ambitions, it settled on selling Black Rock — its granite New York headquarters on 52nd Street — and its CBS Studios Center lot in Los Angeles, dubbed the “Radford Lot.”