Eight months after introducing a program that takes 10% of a marketer’s ad buy for environmental-improvement efforts, CBS says its “EcoAd” has attracted 20 new advertisers to the effort.
CBS EcoAd
December 3, 2021
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Broadcast Station M&A
Allen Media Group’s acquisitive CEO Byron Allen is looking at Quincy, Meredith and a TV station group from one of the Big Four broadcast networks this year.
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Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
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OTT News Summit 2020
TVNewsCheck presented a virtualized four-day edition of its second annual OTT News Summit in 2020, examining the pandemic’s impact on the streaming value chain and how news organizations can take Read More
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FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.
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NewsTECHForum 2020
TVNewsCheck‘s eighth annual NewsTECHForum dove deeply into the news industry’s most pressing technological and journalistic issues.
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Multicasting 2020
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TVN’s Top 30 Television Station Groups
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