OTT Ad Tech Gets A ‘C’ For Pandemic Performance
Without a consistent measurement currency, viewers’ streaming ad experience is being impaired by the fragmented data reported back to advertisers. “We need Nielsen ratings or something of the equivalent manner to get people comfortable with a single measurement style,” says Newsy CEO Blake Sabatinelli.
Executives from Nexstar, Newsy, CBS Local Digital and Local Now will assess ad technology’s performance amid the pandemic’s growing streaming audience at TVNewsCheck’s virtual OTT News Summit on Sept. 24. Register here.
Sharing Strategies For Launching OTT Services
Executives from leading local and national news players in the OTT space discuss their various options for packaging and presenting content on the platform. Also crucial is figuring out how best to differentiate one’s OTT service from the many competing options, overcoming a lack of viewing metrics and personalizing content for viewers.
Local TV First Movers Highlight OTT News Summit
Sinclair’s Scott Ehrlich, Cox’s Ian Stinson, CBS’s Adam Wiener and Gray’s Erin Overstreet will offer insights they’ve gained into local news audience behavior, optimal OTT content and programming decisions, backend tech challenges and monetization opportunities at TVNewsCheck’s OTT News Summit on June 11.
Adam Wiener, the group’s former SVP, content, community and operations, will succeed Ezra Kucharz as the head of CBS Local Digital Media.
Andi Poch has been named SVP, sales, CBS Local Digital Media. In this New York-based role, she will manage and execute the overall digital advertising sales strategy for the division. […]
Exclusives
CBS Local says joining forces with Eventful, which connects consumers with information on events, will result in more engaging digital content for users, whether they are interested in music, entertainment, sports or where to go in their hometown. The merger will also provide new opportunities for marketers to reach consumers through a combination of digital, broadcast and live event platforms.
CBS Local Digital Media’s digital outlets drew 57 million users in January, a record for the company, up 12% over the company’s previous high. mobile traffic hit a record 27.1 million users in January, up 24% from December 2013. “We are extremely gratified to see such tremendous growth in the popularity of our sites and apps,” said Ezra Kucharz, president of CBS Local Digital Media.
CBS Local’s Conservative Path To Success
In part one of a two-part interview with NetNewsCheck, Ezra Kucharz, president of digital media at CBS Local, explains how the company takes a portfolio approach to its digital business, innovating only where it leverages the company’s strengths, and how a conservative by-the-numbers approach to digital trumps gut-driven, revolutionary thinking.
CBS Local’s Kucharz Wins Borrell Merit Award
Ezra Kucharz, CBS Local Digital Media president, has been awarded Borrell Associates’ 2012 Award of Merit. The award was presented at a luncheon during the Borrell Local Online Advertising Conference.
The partnership will create original lifestyle content for local audiences that will begin appearing on CBS Local sites in the first quarter of 2012.
CBS Pairs Traditional, Digital To Reach Users
Ezra Kucharz, president of CBS Local Digital Media, said during his keynote address at the Street Fight Summit that TV and radio aren’t going away, but that broadcasting will continue to integrate more with online and mobile. CBS has dramatically reshaped its local online properties to combine content across platforms, resulting in major traffic growth over the past year, he said.
