CBS News Chief Khemlani On The ‘CBS Mornings’ Rebrand

Neeraj Khemlani talks about CBS Mornings and the reimagined CBS morning show franchise, as well as his vision for CBS News, and working with Wendy McMahon.

Will CBS’s Efforts To Brand Around ‘Mornings’ Pay Off?

CBS apparently really wants you to know it’s a “morning” network. Earlier this week the network announced that it’s renaming its third place CBS This Morning as simply CBS Mornings in an effort to align it better with the show’s venerable CBS News Sunday Morning. Semantics aside, ultimately what’s going to cement the marriage of “morning”-titled shows on CBS is the use of the Sunday Morning sun icon and theme music, both of which are highly recognizable.

CBS News Unveils Morning Show Changes With New Name, Look And A Times Square Studio

When Nate Burleson joins Gayle King and Tony Dokoupil as co-host of CBS’s morning show next month, the program will have a new look, theme and name: CBS Mornings. The changes, to launch on Sept. 7, will connect all of the morning shows together with some of the elements of its long running CBS Sunday Morning, including the use of the sun logo and trumpet theme.